Nicole Ashby is a former social worker and teacher who set about on her business journey in 2010. In 2010, she was a mum of her young three children aged 4.5 and under, parenting solo for 28 days, whilst her husband, Joe, worked offshore on an oil rig on a FIFO (fly in fly out) roster.
Nicole bootstrapped her first business, FIFO Families and whilst she had no idea what she was doing she knew that if she was struggling alone at home with her three kids then there would be other parents experiencing greater challenges and stressors so she decided to do something about it.
With dogged determination and passion, Nicole established social connection groups across the country so that other FIFO families could connect locally with other families and start building relationships and trusted connections.
Nicole was a first mover in this space and quickly, she became a go-to in the media and a voice for families living the FIFO lifestyle. It resulted in businesses wanting to collaborate with the company.
Nicole used her skills and expertise in teaching and psychology to run workshops through companies such as Rio Tinto and Shell, to help FIFO workers and their families navigate a successful FIFO lifestyle.
Nicole and her team worked with private companies such as Bupa and also built strong collaborative relationships with mining bodies such as AMMA (Australian Minerals and Metals Association), the CMEWA (Chamber of Minerals and Energy WA) and the QRC (Queensland Resource Centre).
Nicole has participated in over 350 mainstream media interviews from The Project, to ABC and BBC radio, Channel 7,9 and 10 News, SBS, The Australian, The West Australian and The Financial Review. These interviews have given Nicole an intimate understanding of what the media industry needs from business owners, how to pitch stories successfully and how to build relationships with the media for interview after interview.
In 2014, Nicole was a dual finalist in the Telstra BusinessWomen of the Year Awards and a dual winner of the prestigious WA, 40Under40 awards.
In 2015, FIFO Families was a finalist in the Telstra Business Of The Year Awards.
In just 5 short years, Nicole built FIFO Families from an idea to a successful business about to turn over 7 figures, with 5 staff and some 50 volunteers.
In 2015, after selling FIFO Families, Nicole started another business called High-Profit Media, focussing on teaching business owners how to secure free media interviews, building their profile, credibility and profits. Nicole is also an accomplished marketing copywriter.
Nicole now gets to focus on what she truly loves doing; helping empower other female entrepreneurs to scale and build their businesses and start living the lives they want on their terms.